For the 30th Anniversary of “Just Do it,” Nike celebrated athletes and their crazy dreams. The campaign was led by Colin Kaepernick, the controversial NFL quarterback who sacrificed his dream for a bigger one when he knelt during the national anthem to protest police brutality. While some launched a boycott against the Nike and burned their shoes, millions came to the brand’s defense and praised the campaign for being on “the right side of history”. This wasn’t just about a brand doing the right thing for its bottom line, it was about a brand doing the right thing. Period.