THE ADCOLOR FUTURES Go-Getters, Big Dreamers, Hard-Workers and Overall Amazing Individuals
ADCOLOR FUTURES is a unique program that is dedicated to identifying and nurturing the next generation of leaders in the advertising, marketing, media, and public relations industries. The program offers sponsorship to attend the ADCOLOR Awards & Industry Conference, career training through ADCOLOR University, short and long term mentorship, as well as activities design to inspire creativity and build camaraderie.
To Be Chosen as an ADCOLOR FUTURE, You Must Meet all of the Following Criteria
- Have 1 – 3 years of experience in the creative/communications industry.
- Be African-American, American Indian/Native American, Hispanic/Latino, Asian Pacific-American, Arab/MENA and/or LGBTQ+.
Be able to demonstrate how you live ADCOLOR’s creed of Rising Up while you Reach Back.
Rise Up: How have you gone above and beyond in your career?
E.g.: Notable accomplishments, clear business results, awards and recognition in the field.
Reach Back: How have you gone out of your way to help others?
E.g.: Extent of involvement, influence on peers and impact of involvement on your organization, industry and /or community.
FUTURES are only responsible for transportation to and from the airport, food and other personal expenses. This includes any charges that occur because of changes to your flight once its booked and extra charges to the hotel room such as minibar items, room service or Wi-Fi.
- Career training through ADCOLOR University.
- Short and long term mentorship.
- Exclusive activities such as the ADCOLOR FUTURES Hackathon.
- Access to ADCOLOR honorees, sponsors and industry professionals of all levels.
- Provides exclusive access to information, individuals and experiences.
- Reinforces the importance of teamwork, community service and self-improvement.
- Supplies the tools, mindset and validation to step out and shine.
- Connects future partners, coworkers and allies with like-minded individuals.
- Exposes participants to recruiters, HR professionals and ADCOLOR honorees.
The conversations, inspiration and education FUTURES receive in the four days of the program have the potential to change their lives and catalyze their career trajectory.
Explore the website to see photos, videos, quotes and articles about the FUTURES program.
ADCOLOR University: This two-day intensive training is facilitated by one of the world’s top-ranked leadership and talent consulting firms. FUTURES will learn how to meet business objectives, increase their performance in corporate settings, excel in the corporate professional environment and take control of their career path. They leave inspired and empowered to enrich their companies and pursue a greater role in the industry.
ADCOLOR Conference: The conference is designed to inspire and educate its attendees on issues relevant to professional development, diversity and inclusion, and the future of our industry. Past panels have focused on music and branded entertainment, diversity in Hollywood and reverse mentorship. The knowledge gained during these panels, master classes and breakout sessions can be applied to everyday work life and is great information to take back and share with coworkers.
ADCOLOR Awards: The award show is a spectacular night of celebration, inspiration and culture. Guests hear the stories of some of the rising stars, the champions of diversity and inclusion, and the talented and tenacious pioneers who changed the face of the industry. See last year’s honorees and presenters.
ADCOLOR FUTURES Brunch: This is an exclusive opportunity for FUTURES to meet their mentors and get to know one another face-to-face. We also take time to recognize the past alumni and present nominees in the room. Check out the videos and albums on Facebook and on this tumblr.
2017 Futures Class
Ogilvy & Mather
Biz Virtuoso Consulting
Zachary L. McGowan
Click Event To Expand For More Information
- 16 Sep
- 17 Sep
- 19 Sep
The orientation dinner is the kick-off event to the weekend; to help the new class of FUTURES make the best of the experience. A panel of FUTURES alumni, ADCOLOR supporters and sponsors share their stories and give advice on how to make the best of this tremendous opportunity.
ADCOLOR UNIVERSITY – PART I Presented by UCB@Work
ADCOLOR FUTURES HACKATHON LUNCH Open only to registered attendees
HACKATHON PRESENTATIONS Open only to registered attendees
HACKATHON JUDGING Open only to Hackathon judges only
MEET THE FUTURES MIXER Presented by Google
Launched in 2012, with the belief that even the most successful professional can learn, be inspired, and share their knowledge, ADCOLOR University is an intensive training facilitated by top-ranked leadership and talent consulting firms. The FUTURES learn how to meet business objectives, increase their performance in corporate settings, excel in a professional environment, and take control of their career path. In the past, the program has introduced FUTURES and conference attendees to management and efficacy training and had special HR and management tracks focused on D&I. Currently, University is laser-focused on the FUTURES – giving specialized content to develop soft and hard skills during and around the conference.
2017 HACKATHON Hackathon Topic to be Announced.
The Hackathon gives FUTURES a platform to tackle a huge problem—in a not-so-huge amount of time. Working in teams of six, FUTURES will be paired with two coaches who will help them sharpen their skills in collaboration, design thinking and rapid prototyping. Teams will have seven hours to come up with a creative solution to a social issue and present that to a panel of judges.