Wells has been a researcher and strategic planner for the past 24 years. Throughout his career, he has been providing strategic counsel for some of the top agencies and brands in North America including TBWA, McCann, TAXI, Saatchi & Saatchi, Leo Burnett Chicago and currently David&Goliath in Los Angeles.

His responsibility is to glean human truths (insights) from primary and secondary research in order to develop inspirational briefing documents for integrated communication strategies. Wells also knowsthe importance of building brands in the new digital era requires innovative and creative ways to influence purchase decisions all the way along the consumer journey. In addition to hard selling campaign strategies, Wells particularly enjoys working with brands that embrace their challenger spirit, live their purpose and also play a role in making people’s lives better.

Wells has worked with many of the world’s top brands. His brand strategy experience includes, Jack In the Box, Kia, California Lottery, Universal Studios, Coca Cola, Nike, Kellogg’s, Nintendo, Nissan, Ford, Toyota, General Motors, MINI, Mitsubishi, Buckley’s Cough Syrup, Health Watch, Life Brand, O Henry, Fruitopia, Fresca Microsoft, X Box, Apple, Sony, Sony Playstation, Rogers AT&T, Taco Bell, Burger King, Sears Canada, Enbridge Shoppers Drug Mart, Life Brand, and The Sony Store.

When Wells is not working, he likes to DJ, produce music, and cook complicated meals. He also enjoys donating his time and resources to Today I’m Brave, a nonprofit founded in 2016 by David&Goliath’s founder and chairman David Angelo, whose mission is to inspire individuals and organizations through Brave initiatives and by sharing Brave stories from around the world.