Transgender people in India are still struggling to find acceptance, even in their own home. 70% of them are forced to live on the streets before the age of 15. UNAIDS aims to change this, by helping parents of young children understand that gender is is something we identify with as early as 2 years old. Based on the stories of dozens of transgender men and women, we carefully recreated their secret childhood treasure boxes. Then we had some of India’s most influential personalities unbox them on social media, urging millions of Indians to provide children with a loving home where they can develop into the person they really are. Next, we took the boxes to school communities, where they’re being used as educational tools to help parents, teachers and children openly discuss gender identity. Without any media spend, Unbox Me’ is bringing visibility to the plight of transgender children, men and women, everywhere. It’s changing perception and helping to nurture the support transgender children need to become their happiest, healthiest and most accomplished selves.