To address the stigma around menstruation in sports, which silences athletes and disproportionately discourages menstruators’ participation, Knix introduced “Sport Your Period” by partnering with Megan Rapinoe.

The idea was simple: every time athletes spoke about their period in official competitions, they got paid. No need to mention Sport Your Period or Knix.

To further support this athlete empowerment, a decal was introduced as a visible symbol. The decal bypasses sponsorship rules and is made to be worn by athletes during competitions to show the world that they’re on their period. Many athletes wore it during prime-time competitions, making periods visible on the global stage.

“Sport Your Period” empowers athletes to challenge the norms around periods in sports, sparking conversations and driving a shift towards greater acceptance. The program expanded to schools nationwide, empowering the next generation to stay in sports.