Sofia Hernandez is a transformational business leader, currently serving as Global Head of Business Marketing & Commercial Partnerships at TikTok. She has helped scale the platform from a challenger brand to a multibillion-dollar global business, leading go-to-market strategy, B2B marketing, and commercial partnerships. Previously, she helped build disruptor platform Suzy from the ground up through Series C and now serves on its board. Born and raised on the South Side of Chicago, Sofia has risen from humble beginnings to become a global executive. As one of few Latina leaders in tech, she is a passionate advocate for inclusive leadership.