Rosalina Jowers is the Director of Communications at Participant, where she leads the communication strategy development and execution for impact campaigns tied to Participant’s content. While at Participant, she has led the strategy around campaigns tied to films and series including Judas and the Black Messiah, Slay the Dragon, When They See Us, John Lewis: Good Trouble, and Participant’s upcoming Netflix / Higher Ground documentary Descendant.

By developing communications campaigns that highlight the intersection of art and activism and the impact of Participant’s content on relevant social issues, Jowers has brought critical attention to advocacy campaigns, resulting in measurable wins for impact partners, from historical landmarking status to increased voter mobilization. In addition to the more than 100 press hits across national and local media, this work was also recognized in multiple categories for the Shorty Awards, Shorty for Social Good Awards, Inc.’s Most Innovative Company, Fast Company’s World Changing Ideas competition, the Webby Awards and the Anthem Awards.

Prior to joining Participant, Jowers was the Research and Policy Manager for The Hub Project, a progressive advocacy organization in Washington, D.C., where she worked on issue advocacy campaigns around healthcare and the economy. Prior to her time at the Hub Project, she worked on public affairs, social impact and diversity-related communications campaigns at Weber Shandwick, supporting clients including Nike, Adidas, Dove and Sweetgreen. Jowers received her Bachelor’s in Communications from Villanova University and her Master’s in Public Relations and International Relations from Syracuse University. Jowers is a member of the ColorComm Women organization, and was a 2021 ColorComms mentee, and an active member of two Participant internal Employee Resource Groups.