Rinchen Lama is a Senior Producer within the marketing and communications team at Apple. She serves as the digital lead on audio and music product marketing launches. She has spent over three years at Apple overseeing teams and training new producers to take products to market in innovative digital ways. She comes from a background of over 10 years within the broadcast and digital design world for out-of-home advertising and retail media.

A BA graduate of SF State majoring in Broadcast Communication in Radio & Television, Rinchen resides in Oakland and is a Bay Area born and raised native. As a second generation Nepalese Tibetan-American, she has spent the majority of her life dedicated to presenting stories that convey the richness and diversity of Asian-American experiences to the broadest audiences possible. She has also served as a programming committee member for CAAM (Center for Asian American Media) at the San Francisco International Asian American Film Festival, where she saw this passion come to fruition on screen.

Rinchen currently serves as a member of the ADCOLOR Advisory Board, an organization dedicated to tackling issues of diversity and inclusion across advertising, technology and creative industries. And she is a liaison to help advocate for the emerging talent initiatives and hiring at Apple.

In her free time she is co-producing on a forthcoming podcast about ethnic ambiguity, diversity, the importance of community and healing through self-care. It’s called Mixed Emotions and will most definitely include the music that gets us through.