Matt has a demonstrated proficiency in creating and developing communications and brand strategy in the digital sector with a focus on social strategy and execution. Matt also has experience writing copy, creative concepting, and in community management for social platforms including, YouTube, Facebook, Twitter, Vine, Instagram, Google+, Pinterest and LinkedIn.

Matt is experienced in social listening in real time and with tools such as SYSOMOS, Spredfast, Brandwatch, Sprout Social, etc. His public relations experience includes writing press releases, e-newsletters, website content development and the ability to translate technical concepts into communications understood easily by a wide variety of audiences. Matt understands that in today’s day and age it is not only important for brands to exist in specific digital spaces, but also effectively communicate with different audiences while remaining true to the brand itself.

With a fiery commitment to diversity & inclusion, Matt has been granted the privilege to help launch Fitzco’s diversity & inclusion initiative as the agency’s first Agency Diversity Champion. His role outside of Social Strategist (his main role) is to focus on bringing true diversity/inclusion and understanding to his office through panels, events, guest speakers, conference attendance, and more.