Kelli Joy Richardson Lawson is an Emmy Award-winning creative visionary and entrepreneurial business leader with 30 years of experience in television and entertainment marketing, consumer packaged goods, book publishing, and technology. She is the founder and CEO of JOY Collective, a Black and female-owned marketing and creative agency based in D.C. JOY was named the 6th fastest growing agency of 2019 by Adweek, and recently won the 2019 SABRE Award for the Best Campaign for Dove/The CROWN Act. Their client list includes Dove, WW, Tory Burch, Unilever, Williams-Sonoma and more. Prior to starting JOY, Kelli served as the head of Global Consumer Branding and Advertising for DELL’s Consumer Products division, head of Marketing and Communications for BET Networks, and as a Brand Manager at P&G. Kelli is also Founder of The SonRise Project, a safe space for parents of children who struggle will mental wellness and addiction issues.