Karli Henriquez is an exceptional representation of the possibilities that come to those who lead with purpose and follow up with persistence.

As a culture insider infused with start-up and corporate business acumen, she built her expertise through household names like MTV, iHeart Media, Beats by Dre and Dell, proving to be a leader both in front of and behind the scenes. She’s always been driven by the desire to disrupt the status quo, and as Co-Founder of the LatinX owned agency, Know Alias, she’s doing exactly that.

Such an important sense of responsibility has propelled her through a stunning career in music, entertainment, consumer brands, and technology, and naturally, has blossomed into a mission to elevate underrepresented voices across the aforementioned categories. Now embarking on a long awaited journey in entrepreneurship, Karli is overturning traditional agency culture, redefining what consumer marketing looks like, because the consumer market is changing.

Leading with compassion, speaking with conviction, and championing the emerging creatives and brands of today and tomorrow; it’s no wonder she has the unconditional support and respect of the LatinX community.