Julian Soto is a Copy Supervisor at Patients & Purpose, a healthcare advertising agency. In his three years at the agency he’s made a mark in many ways. In his first year Julian worked on a 360 campaign where he helped cast patients for a feature-length documentary, and wrote copy for a mobile app and a billboard in Times Square. Most recently he’s been a part of pro-bono work that aims to improve the healthcare for trans women of color living in New York City. His favorite part about the work is helping patients in tangible ways. From creating content that empowers patients to advocate for themselves in the doctor’s office, or helping people find resources to pay for their treatments, he appreciates how important it is to craft copy that is accessible and relevant. Julian never saw himself in healthcare marketing. But he wouldn’t change a thing about his experience. The work consistently pushes him creatively, and he’s found fulfillment knowing he helps make a difference in people’s lives and their health.