Jorge Tajj Badil-Abish is just as much of an enigma as his name suggests. This industry calls him a copywriter. His friends call him for help writing their Instagram captions. His mom calls him her “silly rabbit.” You can call him Tajj.

Throughout his life, he has always embraced being indefinable and defying expectations. Tajj grew up in Houston, Texas, where he chose to study French instead of Spanish. In college, he became a DJ despite a distaste for large crowds. He graduated from Duke University in 2016, but didn’t end up on Wall Street or in medical school like the majority of his peers. After college, he switched coasts to attend Miami Ad School in San Francisco. And he still has to explain to people which city he actually studied in. He’s a recipient of the Operation Jumpstart Scholarship and the Bill Bernbach Diversity Scholarship through the 4A’s Foundation.

Today, he’s a Junior Copywriter at FCB West, working on Clorox’s global account and Hotwire.com. He brings his creative principles (create, collaborate, celebrate) to work every day. He believes each principle defines what he enjoys doing the most: bringing ideas to life, working with others, and praising creative achievement. He finds the best writing has a rhythm to it like a smooth dance, and the best ideas hit you like a great song.

Tajj has thrived on never fitting into boxes, and he hopes to continue this trend by creating work that shifts the status quo in the advertising industry.