Philadelphia native and Lincoln University (PA) alum, John Petty, III — “JP” — leads social strategy development for the likes of McDonald’s, Bud Light, Ford, Heinz, and Delta at Wieden + Kennedy New York after the previous 5 and half years at advertising agency, Translation. In November of 2017, he worked closely with music and advertising industry veteran, Steve Stoute to launch the artist services company, UnitedMasters. He is a hip-hop and sports fanatic well-versed in project management and data analysis, a mix that allows him to combine a connection to culture with a methodical, data-driven approach.