Jeff Yang is sparks & honey’s Vice President of Cultural Strategy, leading the agency’s strategy team on the West Coast. Prior to joining S&H, he was Senior Vice President and Global Knowledge Lead for consumer technology and digital media at The Futures Company, a subsidiary of WPP, and before that, Vice President and principal global strategist at Iconoculture, where he directed the company’s research activities in Greater China, Japan and Korea.

Yang can be read regularly as a featured contributor at CNN.com and Quartz, the business publication of the Atlantic, and is a frequently heard voice on NPR. He has authored and edited a number of bestselling books, including Eastern Standard Time; I Am Jackie Chan: My Life in Action (the international action hero’s official autobiography); Once Upon a Time in China; and the graphic novel collections, Secret Identities, Shattered, and most recently, New Frontiers, published in August 2017.

Yang’s older son, Hudson Yang, is the star of the groundbreaking ABC TV series Fresh Off the Boat, which is headed into its fourth season. He can be found on Twitter at @originalspin.