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Jason Campbell H24
By Mariana July 18, 2024 |Above all else, Jason Campbell is a Caribbean immigrant first. His Caribbean roots colors his creativity, his perspectives and was instrumental in how he got to where he is today. These same roots power his leadership and legacy inside and outside the walls of Translation.
Although his career has extended across some of the top agencies, he found Translation to be a place where he could test many of his beliefs around the true value of diversity and its creative power. As the Chief Creative Officer at Translation, an agency that’s legacy is founded on pushing culture forward; it takes fearlessness and vulnerability to lead within a space dedicated to breaking free of the dated norms of the advertising industry.
He has a storied career that has led him to work with the likes of Nike, the NBA, Verizon, Impossible Foods, Airbnb, and perhaps most famously, Beats by Dre, for whom he made the Cannes Lion Titanium-winning “You Love Me.” Prior to Translation, Campbell graduated to applause. Adweek named him one of the ‘Top 5 Ad School Graduates’, and the One Club awarded him the prestigious Patrick Kelly Scholarship.
Yet early in his career, Jason realized that learning from the best was even better when you could share it with others. This not only led him to a teaching position at Miami Ad School but has shaped his impact across the industry.
Campbell took up the reins as the Chief Creative Officer of Translation in the summer of 2020. That summer, the industry had a knee-jerk reaction to go after black and brown talent, and yet at Translation, where diversity was already pure at its core, he delved straight into the deep end of getting to know his team remotely. He made an immediate impact. That impact was felt through his conscious effort to get deep quickly and to exert trust and belief in the creative department he inherited.
He carries a sense of pride across all the creatives he’s mentored and championed. Of his team at Translation in particular, he religiously speaks of their focus, talent, and drive that gets them through each project and the tough tasks. He has continuously advocated for what happens when you unleash diversity and creativity in business.
He’s been able to build a team that doesn’t look one way or sound one way; it’s a team of differences. The diversity of background, talent, and thought allows him to empower his team to keep each other honest on many things. “We don’t assume the right answer, there’s a lot of debate and a lot of conversation about what’s right.”
Campbell understands how to distill a brand’s story to its true essence and combine that with the cultural climate to build a moment an audience can’t miss. This, in combination with his ability to uplift others to reach new creative heights, is his true art.