Helena Berhane is a brand strategist currently working with Omnicom multicultural agency, fluent360. As a first-generation Ethiopian-Eritrean, born in Sweden raised Chicago – she has a multidimensional perspective on identity. Helena graduated from Syracuse University where she studied Sociology and International Business. She currently works with brands such as Nissan, Denny’s, and State Farm to develop their cross-cultural strategy. Helena’s work is inspired by the power of culture and the positive impact that brands can have on building community. In her down time, she is a mentor with the Chicago Scholars Program, serves on the Alumni board of Advertising program Marcus Graham Project and the Chicago Council on Global Affairs. She also works with multiple Chicago artists and entrepreneurs to develop their communications strategies so they can reach their target consumers more effectively. Her work taps into the power of unexpected connections to re-frame problems and reveal unique human truth. She considers herself a citizen of the world and is driven to find solutions that empower multicultural communities.