Gio is responsible for leading the agency’s attack on the ‘Last Silo’ – the Latino Marketing silo. Working as part of the broader agency leadership team, the mission is to ensure that Anomaly is fully equipped to talk to ALL of America, equally. While representing the Latino audience as critical, active, progressive contributors to the country’s overall cultural and economic landscape.

Gio’s efforts impacts recruitment, internal culture, and the processes through which work is created – all with the purpose of ensuring Anomaly’s client partners receive holistic answers to business challenges at the intersection of multicultural strategy and progressive ideas that lead to hyper-cultural activation and execution.

Most recently his team’s efforts have led to award winning, business driving, critically acclaimed campaigns for world class brands Johnnie Walker, Buchanan’s, and Telemundo World Cup, among others.

He’s a graduate of St. John’s University, Emerson College, and Harvard University’s Extension School. Originally from Ecuador, Gio currently resides in Manhattan, NY.