Alberto joined Wieden+Kennedy in 2003 following a successful advertising career in his native Buenos Aires, Argentina.

In Portland, he started as a copywriter for Nike Latin America and the US. After a couple of years working as a writer and learning the culture, he became a creative director. For more than a decade, Alberto has consistently led some of the most celebrated and globally recognized campaigns.

Today he is the global creative director for all of the Nike Brand across the eight-office W+K network and also a W+K stakeholder, a global group tasked with building a strong second-generation company.