AJ “El Kallejero” Ramos, from West New York with El Salvador roots and product of an immigrant family, is the US Latin and Latin America Artist Relations Manager at YouTube. He is responsible for building, maintaining and fostering YouTube’s relationships with artists and the music industry while encouraging engagement and generating strategic partnerships across the platform.

Prior to YouTube, AJ spent four years at Spotify, where he led Latin Music Curation in Urban, Tropical and Christian genres. He created one of Spotify’s top playlists “Beast Mode” playlist which now has over 7.3M subscribers. AJ developed relationships and partnerships with artists like Bad Bunny, Daddy Yankee, Ozuna, Anuel AA and J Balvin and more. He has done a pivotal job in educating Latin artists/communities about digital platforms, artist marketing, services, playlists, podcasts and streaming. AJ has over ten years of radio and tv experience as a Latin Music Executive, Programmer and TV and Media personality. He helped launched the first Reggaeton radio station in the United States, La Kalle 105.9 and has worked with some of the most credible communications networks including Univision, SBS, CBS, Sirius XM and Telemundo.

AJ is passionate about educating Latin artists/communities about digital platforms, mentorship, mental health and down syndrome awareness. He speaks on relevant panels, helped launch the first Reggaeton radio station in the US, La Kalle 105.9, works with Best Buddies and is currently launching LatinosinCoding.org and Reggaetonedu.org.

AJ is originally from West New York, Jersey with El Salvador roots; a product of an immigrant family..AJ is passionate about educating Latin artists/communities about digital platforms, mentorship, mental health and down syndrome awareness. He speaks on relevant panels, helped launch the first Reggaeton radio station in the US, La Kalle 105.9, works with Best Buddies and is currently launching LatinosinCoding.org and Reggaetonedu.org.