Archives: Agenda Events
REINVEST IN US: Bridging the Connection Between Creators & Brands
By ADCOLOR October 31, 2023 |How can we use our influence to drive investment in and engagement with creators from diverse communities? Meta’s roundtable discussion on the power of connection reveals ways to help brands, agencies and creators find and connect with one another to co-create authentic and inspiring content that resonates with diverse audiences and unlocks growth.
RAISE THE VOLUME: Why Amplifying Diverse Voices is Good for Business & the Culture
By ADCOLOR October 30, 2023 |Sustained support from brands helps diverse creators drive engagement, expand their reach and deliver fresh content. Leaders and creators share tangible ways to invest in underrepresented talent and strategies that expand the audiences and profitability while ensuring that external voices align with internal commitments to equity and inclusion.
INCLUSION DRIVES IMPACT: Where Marketing and Brands Converge For Real Change
By ADCOLOR October 30, 2023 |At Disney, Inclusion is more than a business imperative, it is table stakes to ensure audiences and consumers see themselves reflected on-screen in the stories we tell. In an illuminating dialogue between marketing strategists and partnership leads, Disney’s Jan Coleman, Brittney Todd and Erica Hansen discuss how Disney has deepened its marketing efforts and partnerships […]
LIVING URGENTLY: A Fireside Chat with Bozoma Saint John & Jeanell English
By ADCOLOR October 25, 2023 |Legendary marketing executive, author and 2014 ADCOLOR Rockstar Bozoma Saint John sits down for a candid conversation with DEAI leader Jeanell English to discuss her recent exit from the Academy of Motion Pictures Arts & Sciences. These two powerful Black women will talk about their successes, the obstacles that inhibit institutional change, and how to […]
RUNNING THE MARATHON: How to Create Long-Term Success in Multicultural Marketing
By ADCOLOR October 25, 2023 |At a time when brands aren’t sure if DEI is good for business, or good business at all, inclusive, multicultural marketing is in reboot mode. In this workshop, P&G leaders and media industry veterans will share strategies that have enabled investment and growth, despite marketplace skepticism; and show how P&G’s 4R Framework equips organizations to […]
SWANA MUSIC: On the Brink of a Mainstream Revolution
By ADCOLOR October 24, 2023 |Delve into the rhythmic heart of the Southwest Asian and North African (SWANA) music scene as it melds its rich heritage with contemporary global trends. From the streets of Cairo to the first Palestinian ever to play Coachella this year, a new musical revolution is unfolding. This panel explores the confluence of traditional Arab music […]
CORPORATE CULTURE REFRESH: Reversing Workplace Assimilation
By ADCOLOR October 24, 2023 |Accommodating and complying with the work styles of monocultural leaders is muscle memory that’s overdue for a reset. It’s time for those leaders to see diverse approaches as a cheat code, not an inconvenience. Validate your experiences and feel better equipped with help from A4A’s lineup of industry titans who have successfully shifted workplace dynamics.
INCLUSIVITY UNBOXED: Centering Disability Advocacy in Brand Positioning
By ADCOLOR October 24, 2023 |Industry leaders share the ways brands are successfully engaging with disabled consumers in their core audience considerations. Uncover insights into how agencies and clients of all sizes incorporate genuine disability storytelling in their advertising, measure success and collaborate authentically with the disability community both internally and externally.
WHEN THEY GO LOW WE GET LOUD: ADCOLOR Honorees Double Down on LGBTQ Inclusion
By ADCOLOR October 24, 2023 |Consumers are increasingly more likely to be LGBTQ, know and be allies to LGBTQ people, and support LGBTQ inclusion from brands despite the perceived risk painted by the media during Pride. ADCOLOR Honorees from Mastercard and McDonald’s join Advocate Award Honorees Sarah Kate Ellis and Raquel Willis in conversation about the growth opportunity and cultural […]