International Entertainer. Entrepreneur. Model. Performer. Philanthropist. Spokesperson

Amara is the embodiment of the woman of today who was created with a hint of the past and a twist of tomorrow. With a Spanish and Caribbean background, the songstress describes herself as eccentric, vibrant, and ambitious. Amara La Negra, born Diana Danelys De los Santos, is an international entertainer, singer/songwriter, actress, model, and esteemed philanthropist. She is a woman of dimensions who feeds her soul with the love and passion she inhales from performing across the world. In the Dominican Republic, the country she proudly represents, she’s mainly known for her 2012 dembow hit entitled “Ayy” feat. Jowell & Randy, Los Pepes and RickyLindo. Yet Amara La Negra’s career expands beyond this one song.

From performances with some of Latin America’s music legend’s like Celia Cruz to the rising sensation who are capturing fans in today’s musical arena. Other performances include sharing the stage with Gloria Estefan, Oscar de León, Johnny Ventura, Los Hnos. Rosario, Tito Puente, Tito Nieves and Milly Quezada. Amara La Negra performs all kinds of musical genres, particularly rhythms hailing from the Caribbean including Dembow, Reggaeton, Tropical, Soul, Dance, Pop, R&B and Soca. September 2017, she was featured in Zawezo’s song “No Me Digas Que No,” and excelled in yet another genre that further celebrates her heritage, Afrobeat. Amara La Negra also enjoys performing for benefit concerts including for The American Cancer Society, and she prides herself on being enabled to give back to those who are experiencing uncontrollable circumstances. Her love of life and inspiring energy invites her fans to celebrate themselves and reach their fullest potential.

Born and raised in Miami, Florida, Amara channels the sunshine state for inspiration as musical direction to connect with her fans globally. She conveys a vibrant collage of Spanish and Caribbean experience while channeling a R&B and Hip Hop inspired concept in delivery. Amara has a formal educational background in performing arts, dance, modeling, and acting. Amara’s approach in her life and its obstacles that attempts disruption in her light remains to be unstoppable. She is of Dominican and Italian descent. Though her mother, an immigrant who arrived in the United States via the Mexican border, had to play the role of a mother and head of household; she supported Amara La Negra’s career by any means necessary. Her mother took her to auditions, and supported her as Amara La Negra went on to win the Sabado Gigante’s contest “Miss Chiquita” in 1994. This contest was the performer’s first international exposure. Amara La Negra went on to be featured in commercials for brands like Hawaiian Punch, Oscar Mayers, and Walt Disney World just to name a few. She has been a part of Premios Lo Nuestro, Latin Grammy, Premios Juventud, Latin Billboards, among others notable special engagements broadcast around the world.

Fueling diversity in her appeal to crossover to the American musical industry, Amara re-introduces her passion in music with the anthem entitled “BAM BAM” produced by Most Wanted. The track embraces the love of feeling good as the woman that you are, in your own skin, and reflects the essence of a woman’s uniqueness in a funky dance melody. If there was ever a comparison to exemplify the diameters of Amara as an entertainer, it would be identical to the energy given by international musical starlet, Shakira. Amara’s musical inspiration hail from the ambiance of Beyoncé, the bold direction stemmed from Rihanna, and the soft inviting presence of Bruno Mars.

Amara expresses her personality fashionably with a bold, undefined, classy, infused with a vibrant wild style. She defines her approach based on the energy she transcends at that time: with some days as elegant, high couture and a look of vogue, as well as, other days there will be loud, colorful mix open to the volume that fashion gives the world. As presented in her musical background, Amara defines her own style and trends with a mix of fashion, style and confidence.

Spring 2017, Amara introduced her fashion keen in a new clothing line “ALN” which infuses a vibrant fashion-forward swimwear line made for every woman of the world. The fashion collection will also introduce stylish tee-shirts, sweaters, hats, and sexy body garments moving forward as a trendy, affordable apparel brand. ALN clothing line’s mission is to make every woman no matter their race, age or size feel fabulous, confident and sexy. More information on the brand can be found at www.alnclothingline.com

Recently, the songbird announced a multi-album record deal between Fast Life Entertainment Worldwide and BMG. In the last year, BMG’s share of the top 100 radio songs (from Billboard’s quarterly publisher rankings) reached 10 percent, after spending 2014 hovering around half that, at 5 to 6 percent. Upon the signing, Amara La Negra has been recording continuously on new material for her fans worldwide with producers that include Rock City, Supa Dups, Jim Jonsin and more to create the sound and direction that transcends from the multi-dimensional performer.

Adding to the depth of Amara, fans will be able to watch the rising star in the debut of Love & Hip Hop: Miami in January 2018. Amara takes viewers on a journey of her determination and love for her musical artistry, attacking obstacles to crossover into the American entertainment scene, and highlights the relationship she has with her mother who she continuously credits as her foundation to succeed. The newly anticipated series will take viewers into her personal battles of love, growth, triumphs, struggles, and becoming the woman behind the entertainer. Amara is the pivotal highlight of the Miami Afro-Latina culture combined with a sassy infusion of beautiful on the show.

“I’m just so happy because I’ve worked so hard for a moment like this, I’ve worked really hard, even though people have been judging me and saying whatever their thoughts may be of me, I’ve worked so hard, and things are about to change, and it’s about time” –Amara La Negra adds.

Following the recent height of Amara La Negra’s career in music and entertainment, the performer signed with United Talent Agency Worldwide also recognized as “UTA Music.” The United Talent Agency is identified as a premiere global agency that represents esteemed figures in entertainment and media including film and television. With offices held in New York, Los Angeles, Nashville, Miami and international hubs that include London, Malmo, and Sweden.

Amara La Negra’s stage name unapologetically celebrates her blackness; a form of defiance in the region of Latin America where some countries view the word “Negra” as pejorative. Society where black women are oversexualized, the public often only recognizes Amara La Negra for her unapologetic sexual prowess. What is missing in this narrative is that Amara La Negra is in fact owning the way in which she is perceived, her message is that of unapologetic strong ambience while also exuding joy in other ways: she encourages supporters to reach their fullest potential via social media messages, she’s an entrepreneur and allows the world to witness her own struggles, and she’s always ready to speak up and speak out for her own rights and that of Afro-Latinas. She isn’t afraid to be break the mold in every possible way. As there are some who are only able to see her flaunt her figure while ignoring how she flaunts her voice and inspiring messages reflects a society where a woman can’t be both sexy and intelligent: Amara La Negra is all of this and more!

Stay connected with Amara La Negra Socially:
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