Adu is a Global Social Media Creative Strategist at Google.

Prior to Google, Adu led social media efforts at THX Ltd. (founded by George Lucas) for movies including “Solo: A Star Wars Story,” “Jurassic World,” “Creed 2,” “Uncle Drew” “A Star Is Born” and other summer blockbusters. His work has driven efforts for the Coca-Cola Company, NBA, PepsiCo, Dallas Cowboys, JCPenney, Spotify, AT&T, General Motors, CNN, South by Southwest and several other organizations and Fortune 500 companies. Adu has been recognized by local and national pr, marketing and advertising outlets including Saint Heron (Founded by Solange Knowles), BET, Black Enterprise, ADCOLOR Conference and Awards, CNN, Soul Train, Revolt TV, Blavity, CW 33, Ebony/Jet Magazine, Rolling Out, American Advertising Federation, HuffPost and AdAge, receiving such recognitions as Adweek’s 2017 feature, “100 People Who Make Advertising Great,” Black Enterprise’s 2016 Modern Man Highlight, The San Francisco Egotist’s
“32 Under 32 Top Advertising Professionals” and Dallas Observer’s “30 Under 30” honoree.

Besides his success in the advertising and PR communities, Adu made his mark in the art
world by curating and exhibiting original art in 10 solo art exhibitions. His projects include “African Amedia,” a performance piece addressing the negative portrayal of African Americans in the media and “Unsung Changemakers,” a mix-media installation that celebrates the untold stories of African American heroes. Adu is an active member of the American Advertising Federation and AIGA. He also serves as an advisory board member for The Marcus Graham Project, as well as a member of The Barack Obama My Brother’s Keeper Program and the Director of social media for the ADCOLOR Conference and Awards.

Adu also lends his time and knowledge at Miami Ad School where he teaches classes on graphic design, corporate identity, layout and design, social media and advertising campaign management. In 2016, Adu released his first book, “Don’t Insert Title Here: The Guide Towards Creative Freedom and Success.” and his second in 2018, “The Threat of Creative Annihilation.”

He credits his career versatility to hard work and a calling to change the world with innovative ideas “Through my artistry, I aspire to challenge myself to think outside the box and I hope to inspire everyone around the world to push the boundaries of their creativity,” Adu said.