Zach Burton is a high-spirited multihyphenate who uses his influence as a marketer to tell authentic, culturally relevant stories in the moments that matter most. With several years of marketing experience across product, martech, ad tech, social, and brand, Zach now works for the world’s leading audio streaming app, Spotify.

An Associate Manager of Product Marketing, he particularly enjoys bringing his passion for music into his work, owning the global messaging, positioning, and branding of the Lyrics feature at Spotify, as well as the overall growth of the Premium portfolio.

That passion was birthed in church, where he first began playing piano by ear at 3 years old and has now built a deep resume of gospel, r&b, and soul artists that he’s been able to collaborate with. Zach is no stranger to the rest of the entertainment industry as he’s had stints at renowned brands like ESPN and L Brands.

Outside of his day-to-day, he commits himself to service through mentorship at his alma mater, ERG leadership, and volunteer work with his fraternity — Phi Beta Sigma Fraternity, Inc.

Zach is an alumnus of The Ohio State University where he earned his Bachelor of Arts in Communication, Analysis, and Practice. He is an Arkansas native who now resides in New York City. While now over 1300 miles away from home, he has appreciated the value of expanding his environment in order to reach his goals.