Blog
Yasmin Ballew – F25
By Alexandra Mack August 14, 2025 |I’m a multicultural marketing strategist and Senior Brand Manager at Gillette, passionate about driving inclusion and representation through impactful brand storytelling. My journey began at Cornell, where my interdisciplinary studies led to early work in nonprofit advocacy. After interning at P&G, I saw how brands could shape culture and pursued brand management as a vehicle for scaled impact. Today, I lead multicultural strategy, innovation, and community partnerships, helping transform how a global brand connects with diverse consumers. An award-winning brand builder and servant leader, I help brands authentically resonate with diverse audiences while building cultural and commercial value.