Whitney McGowan is a marketing executive with over a decade of experience driving growth and engagement within entertainment. Currently serving as Director of Social Media & Partnerships at Hulu, she leads innovative strategies that amplify BIPOC storytellers and has overseen campaigns generating over $54M in earned media.

Previously, Whitney held key roles at HBO Max and Netflix, where she specialized in editorial strategy, brand leadership, and global creative marketing. Her leadership has fueled growth across platforms and produced campaigns reaching hundreds of millions of viewers worldwide.