Walter Frye is responsible for Amazon’s global brand marketing strategy and has developed numerous award-winning campaigns, including “Saving Sawyer,” which AdAge ranked the #1 Super Bowl ad. Walter also spent 15 years at American Express across experiential and brand marketing roles, where he developed their year-round global Shop Small initiative and negotiated deals with Live Nation, Coachella, Wimbledon,Beyonce, Drake, and Taylor Swift. Walterserves on the Board of The Trevor Project, and his awards include an Emmy, Billboard Music’s 100 Most Powerful Players, AdAge 40 Under 40 and the Out100. Walter graduated from Harvard Business School andYale University.