Ty is Director, The B2B Institute & LinkedIn Brand Expert, co-founding LinkedIn’s think tank focused on building famous brands in B2B. She partners with academics to prove what works in B2B marketing, then translates it into actionable strategies.

With 20+ years at Google, IBM, Nestle, and her consultancy Spectacled Marketer, Ty bridges the gap between marketing science and practice. She’s collaborated with the Ehrenberg Bass Institute, served on the Creative B2B Lions jury, and is a two-time Olympic Trials qualifier in the 800 meters.