Tiffany Kerr leads a Meta Creative Shop team responsible for a multi-billion dollar portfolio of more than 6,000 advertisers. Celebrated for her thought leadership on the business of creative, Tiffany equips advertisers of all sizes to grow by maximizing their creative potential on Meta’s platforms and expanding the communities they serve. Before joining Meta, Tiffany built the playbook for inclusion in tourism advertising and championed small businesses in her role as VP of Marketing at Visit Austin. Tiffany’s career was built on a creative agency foundation where she led accounts for PepsiCo, BMW, Southwest Airlines, Hilton Hotels, and ADCOLOR.