As Chief Marketing and Customer Experience Officer, Tariq Hassan leads all marketing efforts to create holistic, compelling brand experiences for customers of over 14,000 McDonald’s restaurants. Prior to joining McDonald’s, Tariq worked in agencies and at premier brands like HP, Omnicom Group, and Bank of America before joining Petco as Chief Marketing Officer. His leadership repositioned Petco from a pet supply store to a category-defining lifestyle pet brand instrumental in their successful IPO in 2021.

As a values-driven leader Tariq passionately believes that in order to participate in culture, you have to create culture with your customers. Tariq has served on industry boards and councils and sits on the global board of Education for Employment, an NGO that empowers marginalized youth across the Middle East and North Africa. Additionally, he worked with the Obama administration on efforts to counter-message youth at risk to religious extremism and systemic discrimination.