Sylvia Knight Hanner has been the Senior Manager of NA Marketing – Integrated Media Strategy at Weight Watchers Inc since October 2021.

Prior to Weight Watchers, Sylvia spent over 8 years on the media agency side as a media strategist and planner across a diverse range of clientele including: WHOOP, Janseen Pharmaceuticals, Cotton, Forevermark Inc, MovieStarPlanet, TGI Friday’s and Jaguar. Sylvia has specialized in digital media strategy and planning for the past 5 years expertly managing client, publisher and agency relationships to create innovative and bespoke media plans and partnerships. Sylvia is a strong believer in collaboration and provocation which has helped her create unique opportunities for clients while also being nimble when needed for the fast pace of the ever changing media landscape. In 2020, Sylvia also had the pleasure of being selected as one of the AdClub of NY’s imPART fellow which is a year-long executive and leadership training program designed specifically for mid-level rising female stars.

When she’s not at work, you can find this Texas native cooking or eating BBQ! She’s a skincare and makeup junkie and also loves meeting up with her monthly book club to read their next page turner. She’s finding ways both big and small to fulfill her life’s motto of removing barriers for others. One of the biggest ways she’s done that is through her over 6 year mentorship of Nora, currently a college junior, who she’s worked with to both prepare, apply and succeed in college.