I was a scholarship holder at macromedia University in Munich, Germany, studying Media- and Communication Management. During that time, I took part in the Junior Agency Award, where I learned how to develop and pitch a campaign and won 2nd place. There I also met the founders of David+ Martin, who invited me to do an internship at their creative agency. I fell in love with the industry and its potential and joined the agency as an account trainee after graduating in 2021. I was later accepted onto the very first under-30 advisory board of the GWA* to help discuss and shape the future of advertising in Germany.
In 2022 I was recruited by Wieden+Kennedy Amsterdam and joined as an Account Executive.

Throughout my time in advertising, I have worked with amazing people and been involved in various projects, from pro bono projects and pitches to national and global campaigns. I’ve worked with and for a variety of clients across a wide range of industries including education, food, beverage, entertainment, insurance, beauty and retail. With my energetic, curious and outgoing personality, l’ve been able to build trusting relationships with clients and peers and support through the strategic, creative and production phases of projects. Believing that advertising has the power to challenge and change society and the status quo, I am driven by my values and am a strong advocate for DE&l.

*GWA = association of Germany’s leading agencies, the main board consists of CEOs and founders of these agencies