A strategic planner by trade with extensive experience in agency management, Shelley rejects the idea that clients must choose between building their brand over the long term versus driving business in the short term. Shelley joined FCB in 2015, and under her leadership, FCB Canada has become a strategic powerhouse, named Global Strategy Agency of the Year at the 2022 Cannes International Festival of Creativity. Shelley believes that great business-driving and brand-building work always involves risk. It is always brave, even audacious. Strategy’s job is to make those leaps not less daring, but more likely to deliver results.