Sharita Petersen is an award-winning creative executive and visionary leader with a proven track record in high-impact creative marketing. As Vice President, Creative Director at Paramount’s MTV Entertainment Studios, she is the driving force behind the network’s iconic unscripted series. With experience at MTV, VH1, Showtime, NBCUniversal, and BET Networks, Sharita has led campaigns that generated record-breaking ratings and earned multiple industry accolades. Known for dope creative, managing multi-million-dollar budgets, and mentoring diverse creative teams, she specializes in content that resonates with multicultural audiences and pop culture enthusiasts. Sharita holds a Bachelor’s degree from Delaware State University.