Shaheed has spent most of his career as a Creative working within the advertising industry.

Notable highlights include a Guinness Book of Records for the creating the world’s largest robot for the NFL, having his work celebrated at No. 10 Downing Street, The House of Lords, Speakers House, Mansion House and becoming Cannes Lions first British Asian Health & Wellness President. Shaheed founded The Creative Floor Awards 9 years ago. A global platform that celebrates the world’s best creative work in healthcare communications and raises money (over £120k to date) towards helping support those from under-represented backgrounds into the advertising industry.

He also hosts a podcast (The Creative Floor Awards) that is currently the ranked No. 1 in the world for advertising & marketing