Roberto Del Real Jr., also known as Betito or STRAWS, is a Latino Art Director and Illustrator based on the South Eastside of Chicago. He specializes in art direction, illustration, graphic design, storyboarding, sketching, video editing/directing, and concepting. Currently at Leo Burnett Detroit, he is developing concepts and content for Buick, GMC, and HUMMER EV, with a strong focus on creative executions rooted in enhancing the human experience and nurturing our planet.

Prior to joining LBD, Roberto led and participated in more than 10 student advertising competitions, including NSAC, NRF, Effie’s, and VCU Camp Adventure, achieving placements of second place and higher in five of them. He has also been awarded six fellowships, including 4A’s MAIP, Campbell Ewald, Access & Design, The BrandLab, Marcus Graham Project ICR8 Bootcamp, and The Inturnship.

Roberto is a first-generation graduate from Columbia College Chicago, earning his Bachelor of Arts in Advertising in 2020. While studying at Columbia College, he was awarded Artist of the Week in 2019, selected to represent Columbia College at the 10th annual MCTP hosted by Publicis Groupe, and became a member of the 2020 Alpha Delta Sigma Class.

During his free time, when he wasn’t earning his degree or working on campaigns, Roberto spent his time creating artwork that reminded him of his childhood and collaborating with music artists across the country, creating their single/album artwork and helping build their brand by making logos and merch designs.