Advertising professional, postgraduate in Marketing, with more than 19 years of experience in marketing and communication, she was elected in 2019 by YouPix – business consultancy for creator economy – as one of the 15 people in Brazil who contributed the most to the content and influence market. One of the honorees at Women to Watch Brazil 2021 and one of the 10 Media Professionals of 2021 by Meio&Mensagem (Advertising Age’s partner), she began her career working with large corporations, having worked at AVON’s brand communication for all Latin America and also at J Walter Thompson being one of the leaders of 20|20 Program, the first racial equity program in Brazilian communication industry. Being at Globo – the largest media conglomerate in Brazil – she was responsible for the content strategy of the main advertisers in the country and currently works at Facebook’s Creative X, developing global consistent/local relevant Brand Marketing efforts with internal and external creative teams for Meta’s brand and apps.