I’m not a fan of labels.

I started out as an artist. Then I became a graphic designer. Then UI designer, developer, art director, creative director, executive creative director, photographer, consultant, journalist, influencer, rum connoisseur, and entrepreneur—among others.

The one label I do think works is Creative. It’s broad enough to encompass my passion for structured design systems, wild photoshoots on rollercoasters, and everything in between; while still feeling focused on effective outputs that drive results. I also like that it alludes to my love of rolling up my sleeves and getting my hands dirty to solve problems—whether alone or with a team.

As an ECD at Momentum Worldwide (AdWeek’s Experiential Agency of the Year), I strive to lead the creative vision of our New York team and provide brands such as Walmart, Verizon, American Express, Corona, Pacifico, among others, effective and unique solutions to their challenges.

Another label that fits is Black. Or, more specifically, Afro-Caribbean. I was born and raised on the little island of St. Croix in the U.S. Virgin Islands. And went to college in the middle of Amish country (Lancaster, PA). But for the past 20 years, I’ve called Brooklyn my home.

Most recently, I had the opportunity to join six others Black ECDs on the documentary ‘Black Madison Ave: 7 is not Enough’, where we discussed the current state of the advertising space and how we can improve representation in creative work.