Marketing, strategy, storytelling, and media multi-hyphenate. Passionate about impacting and shaping culture. Patricio is a first-generation Mexican-American – born in Miami and raised in Texas. Curious, creative, and collaborative are all words he uses to describe himself. He loves all things pop culture, music, film, fashion, and tech. He can go on about big data fundamentally transforming the way we live, Pedro Pascal becoming Hollywood’s hottest star, and the game-changing impact Bad Bunny has had on the music industry.

Patricio currently works at Spotify as an AMP. Spotify’s Aspiring Marketing Professionals (AMP) Rotational Program is an early-career 15-month program focused on 3 separate rotations. This year AMPs are rotating and immersing themselves across the Experiential, Brand, and Partner Marketing teams. After receiving his Bachelor of Science in Advertising, Minor in Business Administration, and BDP Certificate in Digital Arts & Media from The University of Texas at Austin, Patricio went on to join teams at Giant Spoon and Wieden+Kennedy. Additionally, he has industry experience working on teams at Univision, Language Media, SXSW, and the Academy of Motion Picture Arts and Sciences.