As a proud, neurodiverse Latina, Sonia Bisono has dedicated herself to creating a more equitable workplace and industry—all a testament to how she wants to see the world. Throughout her 19-year career at Wieden+Kennedy, she has grown and evolved the agency’s trafficking practices and ADA compliance. Prior to Wieden+Kennedy, she spent five years at the […]

Lisa Torres has nearly 30 years of experience in creating an inclusive advertising ecosystem and mentoring industry leaders. As President of Publicis Media’s Cultural Quotient, she has spearheaded a data-centric approach to understanding diverse consumer segments. Lisa co-founded the Once & For All Coalition, which has increased budget allocations to diverse suppliers by 50% and […]

Bayyina Black is an award-winning creative sustainability and social impact expert. Her 10+ years career has been dedicated to championing positive business-wide evolution and driving change on a global scale no matter who with or where she opens her laptop. Bayyina has brought her relentless passion for helping brands and businesses align with their purpose […]

Agency: McCann Detroit Client: U.S. Bank Last year, U.S. Bank was expanding in California, which is 40% Hispanic. To earn our way into the lives of these consumers, we needed to understand their lived experience. Which led us to something a lot of us take for granted: language.This inspired Asistente Inteligente – the first and […]

Agency: Wieden+Kennedy Portland Client: American Indian College Fund On Indigenous Peoples’ Day 2023, the American Indian College Fund (AICF) in partnership with Wieden+Kennedy Portland released its latest campaign titled, “Move Aside” featuring Reservation Dogs’ Elva Guerra of the Ponca Nation and directed by Erica Tremblay of the Seneca-Cayuga, that showcases the unwavering potential of Native […]

Agency: FCB Chicago & FCB New York Client: Ad Council “Love, Your Mind” takes the form of a personal letter encouraging you to tend to your mental health. It focuses on a segment who tends to suffer most but face strong stigma, which skewed toward Black and Hispanic men. Despite reporting challenges, over half see […]

Agency: Rethink Client: KitKat KitKat has long been synonymous with the ‘break’ and its various meanings and interpretations within culture – the water-cooler break at the office, the serendipitously unplanned break, the mental break. But one break that hasn’t been celebrated by brands is the break that happens every evening during the holy month of […]

Agency: FCB Chicago Client: Digital Public Library of America America is facing a book banning crisis. In 2023 alone, 3,059 books were banned – more than in any other year. The Digital Public Library of America holds that our democracy relies on our freedom to read. And believes books should always be available to everyone. […]

I’m Leah Smart, an interviewer and editor for LinkedIn News, where I explore what it means to live “the good life.” Since 2022, I’ve hosted the podcastEveryday Better with Leah Smartand its companion newsletter. Each episode brings insights from researchers or inspiring stories from authors, aimed at enhancing our personal and professional lives. Our show […]

Gabby Beckford is an award-winning travel and lifestyle creator @packslight. She has over 500K+ followers and has been to more than 50 countries—many completely solo! A true multi-hyphenate, Gabby has worked with huge brands including Delta Airlines, Sony, and Marriott and given a TEDx Talk on Delusional Confidence. Through Packs Light she’s dispensed more than […]