Blog
Oyinda Elias – Leader 2022
By ADCOLOR August 16, 2022 |I am a purpose-fueled, multi-dimensional brand marketing leader, with an emphasis on multicultural approaches and executions to address business objectives such as growth, plus engagement with deserving but underutilized audiences. I have 15 years of professional experience in marketing/advertising for small brands, startups, and global agencies.
I am currently a Group Account Director for a new Intercultural Practice at Droga5 where I am charged with operationalizing and building process for the Practice while leveraging our access to resources from Accenture as a strong differentiating feature in this inclusive capability for the agency. Previously at TBWA\Chiat\Day LA, I pitched, built, and led a Multicultural Practice. These efforts helped transform how the agency operated and delivered work products, and led to me receiving an Innovator Award nomination for ADCOLOR 2021. Additionally I took on a pro-bono client, Compton Girls Club – a non-profit dedicated to helping empower and enlighten young women from underserved communities in LA – I designed and co-led the partnership with client QuickBooks to create a Business G.IRL Incubator series for young entrepreneurs to launch their businesses.
This amazing partnership was also award-winning: “Best Brand or Charity Collaboration” at The Drum Awards for Social Purpose; Gold winner in the Brand Partnerships category at the Shorty Awards 2021 (Impact); and Gold winner in the DEI category at the (inaugural) 2022 Anthem Awards. I also exercise leadership internally, whether officially as an affinity group leader, or unofficially as a vocal, engaged, and action-oriented employee.