Oved Valadez is the co-founder and executive creative director of INDUSTRY, a creative agency working at the intersection of culture, innovation, and brand impact. He recently led the launch of Toma El Juego, Nike’s global youth-led street soccer platform, the debut of Almavé, the world’s first premium non-alcoholic agave spirit, and the rebrand of the Leagues Cup, uniting MLS and Liga MX through culture-driven storytelling. With over 15 years of experience, Oved has shaped culture for brands including Nike, YouTube, Timberland, Google Pixel, HP, and Converse—creating work that doesn’t just participate in culture, but moves it forward.