Omar Goff is President of Mielle, the fastest-growing textured hair care brand, where he drives growth through innovation, supply chain excellence, and brand-building. Since taking the helm, he has led milestone achievements, including Mielle’s first national TV commercial, a historic WNBA partnership, and a transformed media strategy. A 20+ year P&G veteran and FAMU MBA graduate, Omar previously spearheaded $500M in cost savings in Product Supply and delivered record-breaking growth for Old Spice, including its award-winning “Men Have Skin Too” campaign. A passionate leader, Omar is committed to empowering generations to come and resonating with multicultural consumers worldwide.