Natalia Catalina Alfaro doesn’t end conversations with “I don’t know.” As a forever student of the world around her, she continues them with a “tell me more” or a “let me look into that.” After graduating magna cum laude from the University of Illinois at Urbana-Champaign with a B.S. in Advertising and two minors (Informatics and Public Relations), she joined FCB Chicago with conviction. In less than two years, she rose from intern to associate and, now, Strategic Planner. Recently, she was named the youngest finalist for the agency’s 2025 Up & Comer of the Year, a recognition elected by senior leadership.