Miguel is the Brand Director at Need Pastel, a Latino-owned agency working with top artists like Bad Bunny and Peso Pluma. A proud Purépecha from Michoacán, Mexico (he/him), he is passionate about driving cultural impact and pushing boundaries through innovative campaigns. Throughout his career, he has worked at leading agencies like Wieden+Kennedy and 72andSunny, starting in media and later transitioning into new business. He has worked on major brands like Nike, TurboTax, and 1800. As co-lead of Latinx for ADCOLOR, he is committed to uplifting Latino voices and creating opportunities for the next generation of talent in the creative industry.