Most brands sponsor sports events.
Michelob ULTRA expanded the limits of how fans can watch live sports games.
We invented Dreamcaster technology which helps blind sports fans enjoy live NBA games more easily via sound, haptics, and generative braille.
But how could we prove that blind people could fully understand the action?
We launched the technology by empowering Cameron Black, a blind writer, to become the first blind person to commentate a live NBA game.
And now, we’ve created a Dreamcaster web-based mobile app that blind and visually-impaired fans can use to enjoy games at arenas like Madison Square Garden.