Kim An Ta is a sharp, creative and determined marketing professional with a strong enthusiasm for culture, technology and a passion for inclusivity and economic empowerment. In 2019, she graduated from the University of Southern California, where she swapped my major from Engineering to Economics and minored in Marketing because of her tenacity as a “people person” and her overall interest in the macro and micro forces shaping businesses and societies.

In 2020, Kim An landed her first job as a Digital Marketing Specialist at Roc Nation, known as Jay-Z’s record label. She worked under the Brand vertical where she primarily focused on the Social Justice initiatives and Brand partnerships. One of the impactful campaigns she worked on included “Hypocrisy Stories” – which was a digital rollout of interviews with formerly incarcerated people to highlight the disparities of the incarceration rate of people of color due to marijuana.

In 2021, Kim An pivoted her career from the music industry into the world of tech, landing a role at TikTok as a Client Solutions Planner. The platform was changing the way users showed up digitally, and as someone who likes to stay at the pulse of culture, it has been worthwhile for her to be a part of this rocket ship.

Within a year, she was able to work on exciting projects such as TikTok’s first car giveaway, a live stream featuring shopping small API businesses, and launched TikTok’s first in-person Ramadan event. Through all her project leadership work, Kim An was promoted to my current role as a Client Solutions Manager.