Kariesha Martinez specializes in paid advertising and currently works as a Paid Media Specialist at MongoDB. With about 3 years of experience, Kariesha is passionate about helping companies and organizations grow their audiences and bottom line metrics by taking a data driven approach to paid advertising.

Through her work, she has been able to help nonprofits and tech companies grow year over year. The campaigns that Kariesha has worked on have done everything from build awareness of sustainable farming practices in New Jersey to creating opportunities for Black and Brown voices in the podcasting space to offering free database credits to startups so that they can get their businesses off the ground.

When she’s not combing through data or setting up new campaigns, Kariesha is also heavily involved in DEI work, where she leads the Latine ERG at her company. With her co-lead, they are able to organize events and collaborate with other ERGs to help those who identify as Latine feel seen and heard in the workplace.

In her free time, she enjoys running a book club focused on the intersection of identity and food. They read data driven and scholarly work to understand how food along with race, gender, and socio-economic class interact to create cultures. Overall, Kariesha’s time both in and out of work is focused on telling and sharing stories with others to create a community both on and offline.