Kandace J. Barker is a visionary marketing executive and the Head of B2B Marketing at Initiative, a global media agency. With a career defined by innovation, purpose, and impact, Kandace has transformed complex strategies into meaningful brand stories that connect deeply and deliver results.

Prior to Initiative, Kandace founded the B2B Center of Excellence at Publicis, where she pioneered new standards for strategic alignment and creative excellence in B2B marketing. Kandace co-founded MAFA Chicago, a nonprofit organization committed to advancing diversity, equity, and inclusion in advertising.

Kandace holds a B.A. from Howard University and an MBA from the University of Chicago Booth School of Business.