Adu currently lives in the Bay Area where he is the Global Head of Social Media for Logitech and formerly led social efforts at Google. Prior to Google, Adu led social media efforts at THX Ltd. (founded by George Lucas) where he built their social presence from the ground up. His social media campaigns have also driven brand awareness efforts for General Motors, NBA, PepsiCo, Dallas Cowboys, Spotify, AT&T, CNN, and several other organizations and Fortune 500 companies. Adu has been recognized by local and national pr, marketing and advertising outlets including Saint Heron (Founded by Solange Knowles), BET, CNN, American Advertising Federation, HuffPost, AdAge, Blavity and Adweek, receiving such recognitions as Adweek’s feature, “100 People Who Make Advertising Great,” and ADCOLOR “Rising Star Honoree”.

He credits his career versatility to hard work and a calling to change the world with innovative ideas “Through my artistry, I aspire to challenge my team to think outside the box and I hope to inspire everyone around the world to push the boundaries of their creativity,” Adu said.

In 2016, Adu self-published his first book, “Don’t Insert Title Here: The Guide Towards Creative Freedom and Success.” his second book in 2018, “The Threat of Creative Annihilation.” and his most recent book in 2022 “Work In Progress: To Be Grown, Black & Creative”.

In his spare time Adu teaches social media classes at Miami Ad School, host his podcast “A Dose of Black Joy & Caffeine” which is in it’s 5th season and goes back and forth with Jane Lynch on “The Weakest Link” an NBC game show that he was recently a contestant on.